Not waiting around for Dunkin’ Donuts

This past May, Dunkin' Donuts caused a stir amongst conservatives as an advertisement featuring daytime TV darling Rachael Ray wearing a keffiyeh almost aired. On the front lines of the conservative attack was Michelle Malkin, whose yips and yowls contributed to Dunkin' Donuts' decision to pull the ad. The story received significant media coverage, with many journalists clearly opposed to Malkin's ridiculous rhetoric. Dunkin' Donuts' official line on the controversy, according to the Boston Globe, was:

‘‘In a recent online ad, Rachael Ray is wearing a black-and-white silk scarf with a paisley design. It was selected by her stylist for the advertising shoot. Absolutely no symbolism was intended. However, given the possibility of misperception, we are no longer using the commercial.’’

Funny, that. The scarf wasn't even an actual keffiyeh...but of course, that's still enough for the ignorant crowd to get all riled up. The blogosphere, from New York to Beirut, is also riled up, but in a different way. Bloggers are now calling for a boycott of Dunkin' Donuts products.

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About Jillian York

Jillian York is a freelance writer who focuses on the MENA region, with an emphasis on Morocco. After graduating with a BA in Sociology from Binghamton University, Jillian volunteered with AmeriCorps before moving to Morocco to teach English for two years. Since 2005, Jillian has maintained The Morocco Report, a blog about Moroccan politics and culture, and currently covers Moroccan and Palestinian blogs for Global Voices Online. She is also the author of a Culture Smart! Morocco, a guide to Moroccan customs and writes for INTHEFRAY Magazine. Jillian is particularly interested in the effort to promote citizen media from countries which are given a negative focus in the Western media.

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